I'm a bloke. I blog. I think too much. I code. Am I really a Lord? Only in my dreams. The user name came up as a very long running joke. When people would say "oh god" or use other religious phrases to swear with I would answer them "yes, my child?" The joke became that I was a megalomaniac and so when it came time to pick a domain name and I saw lordmatt.co.uk was free it just seamed the coolest idea at the time - it still makes work associates laugh when they ask for my home email address.